Understanding Your Social Media Audience: Leads Vs Followers

Understanding Your Social Media Audience: Leads Vs Followers

Understanding Your Social Media Audience: Leads Vs FollowersCarissa Begonia
Published on: 16/10/2025

Discover the difference between leads and followers on social media and why understanding your audience is essential for business growth. Learn how to build a lead generation system that ensures consistent client acquisition.

The First, The Only, The Other
How to Transform Your Offer Features Into Benefits

How to Transform Your Offer Features Into Benefits

How to Transform Your Offer Features Into BenefitsCarissa Begonia
Published on: 18/07/2025

Hey dear BIPOC pioneers! Creating compelling offers is an essential part of our business plans for many of us BIPOC coaches, consultants, and service providers. However, we can make the mistake of emphasizing features over benefits when it should be the other way around.

The First, The Only, The Other
Sometimes You Need To Step Back To Come Back

Sometimes You Need To Step Back To Come Back

Sometimes You Need To Step Back To Come BackCarissa Begonia
Published on: 18/07/2025

I was starting to question everything. What actually matters? Who’s rules are we following? Do we need to follow them anymore or is it time for radical imagination and resistant action? Do I need to prioritize my family? Do I need to prioritize myself? Am I allowed to or is that a privilege to do so?

The First, The Only, The Other
Olympic Athletes All Have Coaches and So Should You

Olympic Athletes All Have Coaches and So Should You

Olympic Athletes All Have Coaches and So Should YouCarissa Begonia
Published on: 18/07/2025

Hello my dear BIPOC pioneers! From the time we’re youngins, we surround ourselves with teachers and mentors. Our parents send us to Kumon even when we hate math so we can improve our math skills. We have sports coaches and music teachers to teach us how to master our skills and crafts. And as we continue on in life, we continue to acquire teachers, mentors, and advisors as we go to college and trade school, sometimes trying out a few until we find the right one for us! So tell me why when it comes to getting support to learn how to start, grow, and scale a business, we somehow think we can do it all on our own. 🤔

The First, The Only, The Other