Carissa BegoniaHey dear BIPOC pioneers! Creating compelling offers is an essential part of our business plans for many of us BIPOC coaches, consultants, and service providers. However, we can make the mistake of emphasizing features over benefits when it should be the other way around.
Carissa BegoniaI was starting to question everything. What actually matters? Who’s rules are we following? Do we need to follow them anymore or is it time for radical imagination and resistant action? Do I need to prioritize my family? Do I need to prioritize myself? Am I allowed to or is that a privilege to do so?
Carissa BegoniaHello my dear BIPOC pioneers! From the time we’re youngins, we surround ourselves with teachers and mentors. Our parents send us to Kumon even when we hate math so we can improve our math skills. We have sports coaches and music teachers to teach us how to master our skills and crafts. And as we continue on in life, we continue to acquire teachers, mentors, and advisors as we go to college and trade school, sometimes trying out a few until we find the right one for us! So tell me why when it comes to getting support to learn how to start, grow, and scale a business, we somehow think we can do it all on our own. 🤔
Carissa BegoniaLet me break down why I feel this way and why it’s a conversation we need to have. Many people, especially those from marginalized communities, hold themselves back from selling. When I ask them about their comfort level with sales outreach, the responses are often the same: “I don’t want to feel pushy, salesy, or disingenuous.”