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How to Transform Your Offer Features Into Benefits

How to Transform Your Offer Features Into Benefits

Hey dear BIPOC pioneers! Creating compelling offers is an essential part of our business plans for many of us BIPOC coaches, consultants, and service providers. However, we can make the mistake of emp... ...more

The First, The Only, The Other

July 18, 20253 min read

Sometimes You Need To Step Back To Come Back

Sometimes You Need To Step Back To Come Back

I was starting to question everything. What actually matters? Who’s rules are we following? Do we need to follow them anymore or is it time for radical imagination and resistant action? Do I need to p... ...more

The First, The Only, The Other

July 18, 20254 min read

Olympic Athletes All Have Coaches and So Should You

Olympic Athletes All Have Coaches and So Should You

Hello my dear BIPOC pioneers! From the time we’re youngins, we surround ourselves with teachers and mentors. Our parents send us to Kumon even when we hate math so we can improve our math skills.... ...more

The First, The Only, The Other

July 18, 20252 min read

Sales Bro Tactics Are Racist

Sales Bro Tactics Are Racist

Let me break down why I feel this way and why it’s a conversation we need to have. Many people, especially those from marginalized communities, hold themselves back from selling. When I ask them about... ...more

The First, The Only, The Other

July 18, 20253 min read

Build Belief, Boost Conversions: The Secret to Client Loyalty

Build Belief, Boost Conversions: The Secret to Client Loyalty

You’ve probably heard the importance of building “know, like, and trust” with your audience. That’s what we’re doing when we’re regularly showing up on LinkedIn sharing our expertise, values, and sto... ...more

The First, The Only, The Other

July 18, 20253 min read

Top 3 Mindset Shifts for Sleaze-less Sales

Top 3 Mindset Shifts for Sleaze-less Sales

Hello my dear BIPOC pioneers! For us BIPOC entrepreneurs, and maybe especially for those of us who are children of immigrants (or even immigrants ourselves), selling can be stressful. We know we ... ...more

The First, The Only, The Other

July 18, 20252 min read